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In response to NAR’s most up-to-date Profile of Real Estate Firms, 60 % of the typical brokerage’s enterprise comes from repeat and referral enterprise. On the identical time, nevertheless, actual property professionals are notoriously dangerous at staying in contact after the sale — which means that there are much more referral-based offers to be finished with the proper of follow-up.
When a glad former shopper refers you to another person — or chooses to work with you another time — the rapport-building potential is elevated and the price of lead nurturing decreases. With each profitable transaction, you reinforce for this core group of shoppers that you just’re the reply to their most urgent actual property challenges — then they share that excellent news with others.
As advertising and marketing budgets shrink, we need to know: What are you doing to lock down repeat and referral enterprise? Are you giving extra time and a focus to your CRM and utilizing it to distribute value-added content material? Are you utilizing junk mail or e-mail blasts? Are you establishing espresso dates and prioritizing pop-bys? Tell us beneath.
We’ll submit our findings with the highest solutions subsequent week on Tuesday.